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Our Chief Executive

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Our Chief Executive

Our Chief Executive

Laura Shoaf

Laura Shoaf was appointed interim Chief Executive in June 2021. Having previously led Transport for West Midlands, Laura has expanded her focus to include driving inclusive economic growth; increasing skills provision; regenerating land and housing; and enhancing the environment as well as improving transport connectivity across the region. Laura has assumed the role at an exciting time for the West Midlands with a number of cultural events coming up that will showcase the region to the world. Working in a complex political environment, Laura has a demonstrated track record of success in leading change and will use this experience to gain more powers for the region to deliver our ‘levelling up’ agenda.

Previously she was Managing Director of Transport for West Midlands with responsibility for expanding and integrating the region’s road, rail, bus and tram systems. A recognised expert who has advised on national policy, she secured a £4 billion transport investment package for the region and managed an annual operating budget of £1.5 million.

Laura is a keen runner, cyclist and can often be found doing both on the hills and pathways where she lives. She appreciates a good beer, art and supports Wolverhampton Wanderers and the England cricket team.